MORE THAN 20 YEARS
OF EXPERIENCE
Rob Hedrick is a technical operations specialist with more than 20 years in live television production. Creativity and quality drive Rob’s skills as an articulate communicator and broadcast production workflow specialist. Those skills, along with his time spent producing, directing, and editing, make Rob the go-to-guy for leaders at the networks. Rob is on the speed dial for industry-leading professionals.
NOTABLE
ACHIVEMENTS
NBA on FOX
Segment Producer & Tech Manager
Member of National Academy of Television Arts and Sciences
2016-Present
Caps Red Line
Co-Executive Producer
Wizards Magazine: The Journey
Co-Executive Producer
56th Annual Emmy Awards
Director
ORIGIN
STORY
My relationship with video started early — and it never let go.
When I was eight years old, my grandfather handed me his 8mm Bolex film camera. I didn’t know the rules, only that I wanted to tell stories. I wrote scripts, cast my friends, and borrowed my brother’s action figures to make stop-motion movies. When my mom bought me a Hi8 camcorder at thirteen, curiosity turned into obsession.
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That obsession followed me into the field. During college, I spent Oklahoma summers chasing severe storms across the southern Plains, watching tornadoes form through a viewfinder. Eventually, a local television station called. I joined their team as a freelance storm chaser and grew into a lead photojournalist, producing work that aired nationally on ABC, CNN, and The Weather Channel. High stakes, fast decisions, no margin for error — it felt natural.
What didn’t feel natural was the technology. News workflows were slow, fragile, and behind the moment. So my friends and I built something better. We developed hardware and software that enabled live streaming of severe weather long before it was common. That experiment became F.A.S.T. Video, the first live-streaming platform used by Oklahoma City media — fundamentally changing how breaking weather was covered.​​
​Sports came next.
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I covered the moment Oklahoma City secured an NBA franchise, and less than a year later I joined the newly named Oklahoma City Thunder as Manager of Broadcast Operations. I worked on show opens and special projects and designed a production edit facility that supported both in-arena programming and Fox Sports broadcasts. Our team earned its first EMMY® Award during the Thunder’s inaugural playoff run — a defining moment that cemented my love for live sports storytelling.​​​
That foundation carried me forward.
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In Washington, D.C., I helped launch a new regional network covering the Capitals, Wizards, Mystics, Georgetown, and more. As Executive Producer, I assembled and led teams of producers, directors, and photographers, building multi-platform programming and in-arena content. The digital audience grew to more than one million monthly viewers, and our work earned consecutive EMMY® Awards. More importantly, we built systems that scaled.
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After a brief step into consulting, I realized what I missed most wasn’t strategy — it was making things. That pull brought me to Los Angeles, a city that immediately felt like home. LA reignited my creative energy and connected me to a community that lived and breathed storytelling at scale.
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It was Los Angeles that led me to the National Hot Rod Association.
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As NHRA moved its content operation in-house and partnered with FOX Sports, I was brought in to design and launch a studio built for modern live production. I architected workflows, infrastructure, and teams to support national broadcasts under real-world conditions. One trip to the finals in Pomona was all it took to hook me.
Los Angeles has remained a creative anchor ever since. Every time I drive onto a studio lot, I still feel like a kid on Christmas morning — fascinated, energized, and grateful to be working in the world that first captured my imagination with my grandfather’s Bolex camera.
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Today, I focus on video innovation at scale — blending hands-on production experience with systems thinking to make complex workflows feel effortless. The through-line has never changed: curiosity, pressure, and the belief that video can always be done better.
CORPORATIONS & BRANDS
