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SPORTS VIDEO GROUP: Providing a safe environment for its drivers to quickly get from point A to point B is the mission of the National Hot Rod Association (NHRA). The organization has the same goal for its media asset management, and with Sony’s Ci Media Cloud platform, NHRA global production workflows are moving as fast as the action on its tracks.
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I was asked to sit on a panel at NABSHOW 2024 "What Tech Today will Sustain Through Tomorrow" A panel of professionals where we discussed technology trends and industry workflows for today and tomorrow 


SPORTS VIDEO GROUP: NHRA Wraps Up Season; Eyes Remote Production, More Pitcams for 2024 “Our director Chris lives in Chicago so he will be able to drive down to Indianapolis and direct the show remotely,” says Rob Hedrick, NHRA’s senior director of production. 

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a creative space to learn about artists and storytellers introduces you to Rob Hedrick


TV TECHNOLOGY: The only thing as fast as the drag racing on the raceway? 🏎️ The behind-the-scenes speed needed to deliver the viewing experience that NHRA: Championship Drag Racing fans expect.

To make this a reality, Sr. Director of Production, Rob Hedrick chose Ci for his content team because:

☁️ Assets can be managed in the cloud
💰 Cost savings
💻 Assets at the ready for the content team


I got an amazing on-air shout out at the end of the World Finals broadcast from our play-by-play announcer, It still means the world to me to have this recognition in a team of talented, creative professionals

The Sports Video Group held a Remote Production Workflow seminar virtually and asked Rob to be one of the keynote speakers to give a walk-through of some of the challenges the COVID 19 Pandemic presented with live sports production.

Rob was invited to participate in the Society of Motion Picture and Television Engineers 'Meet an Industry Innovator' to discuss his remote workflow setup in his Los Angeles apartment.


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