PRESS
NEWS HIGHLIGHTS
From improving image quality to 1080p to enhancing visuals with more slo-mo and in-car cameras and capturing the heart-rattling sound of the Top Fuel cars, NHRA events on TV have never been more compelling and immersive. It’s production people like Hedrick who put the tools in place to capture all the pieces necessary to assemble an exciting broadcast.
SPORTS VIDEO GROUP:
Providing a safe environment for its drivers to quickly get from point A to point B is the mission of the National Hot Rod Association (NHRA). The organization has the same goal for its media asset management, and with Sony’s Ci Media Cloud platform, NHRA global production workflows are moving as fast as the action on its tracks.
SPORTS VIDEO GROUP:
NHRA Wraps Up Season; Eyes Remote Production, More Pitcams for 2024 “Our director Chris lives in Chicago so he will be able to drive down to Indianapolis and direct the show remotely,” says Rob Hedrick, NHRA’s senior director of production.
CANVAS REBEL:
a creative space to learn about artists and storytellers introduces you to Rob Hedrick
The only thing as fast as the drag racing on the raceway? 🏎️ The behind-the-scenes speed needed to deliver the viewing experience that NHRA: Championship Drag Racing fans expect.
To make this a reality, Sr. Director of Production, Rob Hedrick chose Ci for his content team because:
☁️ Assets can be managed in the cloud
💰 Cost savings
💻 Assets at the ready for the content team
CORPORATIONS & BRANDS
