Sony Ci Media Cloud Case Study
I worked alongside Sony’s engineering team to help develop Ci Media Cloud, contributing platform-wide features while designing the enterprise workflows used by the NHRA. The resulting system streamlined more than 600 hours of annual content production and transformed media operations from a process measured in weeks to one measured in hours.
Sony HDC-P50A Case Study
Sony invited the NHRA to help validate the HDC-P50A in live motorsports, recognizing that if the camera could perform at 330 mph, it could perform anywhere. I collaborated with Sony during the evaluation, providing technical feedback and appearing in this case study, which was featured at IBC to demonstrate the camera’s capabilities to the broadcast industry.
Mello Yello: Drive Hard, Swig Easy
This is one of my favorite commercials I've directed. Coca-Cola wanted a new spot to appeal to the Citrus segment of the market, and show how much fun drag-racing is. I conceptualized the story of a hard-working car guy who spends his day off at the drag races watching drivers do their work, driving hard and swigging easy. This national spot started airing 6/1/19
SONY: XDCAM Workflow
This is a corporate training video I worked on with the team at Hearst to produce. This was to educate the entire company on the SONY XDcam and how it would revolutionize the workflow and bring non-linear editing to a tape based operation. This video was the training tool that was used across the entire group and shown to the RTNDA conference in 2007 to tout Hearst's innovation in Electronic News Gathering.
Verizon Wireless: Advantage Fan
This is one of the first national commercials I directed. Verizon wanted to partner with the Capitals to see the NHL star Alex Ovechkin and I was tasked with coming up with a concept that puts Alex in contact with the fans who adore him. In association with another producer we came up with a concept that Verizon's PR firm fell in love with. A literal cast of hundreds staged on F Street in DC, and with the street shut down and cameras in place, we accomplished a great spot with real fan moments.